In the heart of any successful online business lies the need for traffic. Any layman can see this fact, but not many know all the tricks to drive traffic to your site. Even once you have traffic, you need to captivate your visitors, both here and now, and for the future. The most important things are:

• Trust
• Value (even if you are giving away something that is free)
• Interest

Trust
Before someone buys from you, they must trust you. It is well known that it is much easier to keep a customer than find new ones. This is because there is no relationship on which a customer can base their trust on. Once the customer has bought from you, they will have a good idea what their next experience of dealing with you will be. You can remove the risk to the customer and still build trust by giving away something free.